Go West MidlandsCompanies House extract company no 2490584
Go West Midlands Limited formerly The Birmingham Omnibus Company Limited was a bus company in the

West Midlands West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some ...

. It was a subsidiary of the

Go-Ahead Group The Go-Ahead Group plc is a passenger transport company based in Newcastle upon Tyne, England, with operations in the United Kingdom, Ireland, Singapore, Norway and Germany. Formerly listed on the London Stock Exchange, in 2022 it was purchased ...

in March 2006.

History

On 2 December 2005, the

purchased Diamond Bus and in February 2006

Probus Management :''This company originally traded as Pete's Travel, and has also traded as People's Express'' Probus Management was a bus company in the West Midlands which was acquired by the Go-Ahead Group in March 2006. History Probus Management commenced o ...

(trading as

People's Express People's Express was an English bus company in the West Midlands which was acquired by Probus Management (trading as Pete's Travel) in June 1998 and then by the Go-Ahead Group in March 2006. History In May 1997, Probus Management acquired a 5 ...

) with over 100 vehicles and merged the two companies to form Go West Midlands. In 2006, Diamond relaunched its image, by increasing its frequency on route 16, which basically matched that of

Travel West Midlands National Express West Midlands (NXWM) is a bus operator in the West Midlands that operates services in Birmingham, Dudley, Sandwell, Walsall, Wolverhampton, and Solihull, as well as limited routes outside of the general area of Birmingham, s ...

and increased its frequencies on routes 17, 63, 64, 74 and 87. However, in November 2007, Diamond withdrew its services on routes 17 and 63 and majorly altered its operations on routes 74 and 87 (cutting parts of the route off completely). Diamond also lost many

Centro Centro may refer to: Places Brazil *Centro, Santa Maria, a neighborhood in Santa Maria, Rio Grande do Sul, Brazil * Centro, Porto Alegre, a neighborhood of Porto Alegre, Rio Grande do Sul, Brazil *Centro (Duque de Caxias), a neighborhood of Duq ...

and

Staffordshire County Council Staffordshire County Council is the top-tier local authority for the non-metropolitan county of Staffordshire Staffordshire (; postal abbreviation Staffs.) is a landlocked county in the West Midlands region of England. It borders Cheshir ...

contracts to other operators. In March 2008, Go West Midlands was sold to

Rotala Rotala plcCompanies House extract company no 5338907
Rot ...

and rebranded as Diamond Bus.Diamond Bus Ltd
RotalaGo-Ahead sells West Midlands unit
''Bus & Coach Professional'' 11 March 2008

Fleet

As at March 2007, Go West Midlands operated a fleet of over 130 buses.

References

{{Defunct British Bus Companies Go-Ahead Group companies Transport in Birmingham, West Midlands Transport in Wolverhampton 2005 establishments in England 2008 disestablishments in England British companies established in 2005 British companies disestablished in 2008 Former bus operators in the West Midlands (county) Former bus operators in Staffordshire